Exercise for Specific Groups

Product a leaflet which describes (Pl) the provision of exercise or 3 of the target groups you have studied: disabled people, antenatal, postnatal, older adults, children etc. The three gym sectors are Public local government which leisure centre Gym, Desires Gym, Southwest Gym etc. Another sector is the private provision which includes nationwide gyms such as DEW Sports Gym, Pure Gym, Oasis and Bayonets Gym. The final sector in the voluntary sector which may Just be a local Samba class this class will have very little cost involved and is not there to gain masses of profit.Before I research what each provision has to offer for the specific ropes I can have a rough idea for what they may offer. The gyms that are ran by the government may have a wider variety of classes as the government want everybody to get involved and they will employ people and invest money into getting a healthier population and include all groups in their classes to target all groups. Whereas private gyms are n ationwide and will have a lot of customers.They may look to offer classes towards wherever there is the most profit as they don't have government money so they can invest as much into specific groups if they can't get the customers, forever due to them having a lot of customers already from specific groups they may set up a proper class to meet their needs. The voluntary sector will have less money to fund the classes so they may only have a couple of classes or even Just one that can involve every if possible or the widest target area so they might be more of a struggle to find classes for specific groups.Pre Natal Women are restricted from how much exercise they can do and what type of exercise they can do. Many women may already go to the gym before they are pregnant so they will wish to continue their exercise and will want to look for classes that can suit their needs and not put them in any danger of damaging and injuring themselves whilst pregnant.. However other pre natal wo men may not have been to the gym before however they may want to start going to the gym while they are pregnant to keep them fit rather than Just sat down doing no exercise.It will be better for the baby which may attract them to use the gym and find out what classes there are at the gym. I am going to look at a variety of gyms from different sectors to find out what they can offer. All gyms have different aims and objectives and I will try to find out if any of the gyms have any aims to achieve through working with pre natal women. The benefits mean pre natal women will want to get into exercise and want to know what is available for them. DEW Sports Gym is a Private provision gym and is not involved or funded by any government.This gym doesn't advertise any specific exercise groups however they offer a wide range of group exercises. Not all classes would be available for pre natal women however there is some they will be able to take part in due to their condition. The exercises t hey can take part in are Palates and Aqua sessions. The majority of the sessions are in the 10:00 – 17:00 time slot which could be a problem as they may work through until the late stages of their pregnancy and the gym sessions are inside mainstream working hours.As these classes are not for specific groups the price of the class is included in your gym membership at the gym which is priced at EYE. O for a full membership including peak and off peak hour's access. Whereas Bloodworm gyms time slots for exercises classes that can involve pre natal women are in the evening making it easier for pre natal women to attend in case they have mainstream working ours. Here is a part of their timetable which shows both the Palates and Yoga classes that are available: no gym included and they usually only deliver one specific class.A popular example of this is Samba classes as they are often ran outside of gyms in leisure centers or village halls. For pre natal women I have found one cla ss in the local area called ‘Fit Bumps Fit Mums' they deliver pre natal yoga classes and Palate's classes. This class is designed specifically for pre natal women. In my opinion this is the best option for pre natal women in the local area as it is specific to them. They have evening sessions at SST Thomas church hall, they also have a session at west Knots collage.The sessions have to be paid for 6 weeks in advance and the cost is EYE. O this means it is roughly E each session which could be seen as more expensive however if you pay for a gym membership and use it once a week then you pay around EYE for 6 weeks' worth of membership. So it is near enough Just as much as gym session however it is much more specific exercise group with other people in the same situation, this gives pre natal women a chance to mix with each other and meet and socialist with new friends. All participants will be at the same level as well.Whereas at a gym there will be normal fit people taking part sop you may struggle to keep up with them. Post Natal Women will be going through a stage trying to get rid of their baby fat. Women on average should usually wait 6 Weeks before getting back into regular exercise, this will differ depending on how much exercise you took part in before child birth. For the women who attended the gym during pregnancy then they will wish to carry on specific classes as they will still be restricted certain types and mounts of exercise.For the women who didn't already attend the gym before or during pregnancy then they will defiantly not want to free train they will want a class specific to them so they can get their fitness back and continue with their normal lifestyle. I will research what each gym from different sectors has to offer and compare what gym would be the most suitable for post natal women. This will be the gym with the best classes for these specific groups with targets to improve that specific area and also if there is a choice we will look at what gyms have better more accessible facilities and which gym that you get best value of money from.For Post natal women the voluntary sector again offers good classes, the same voluntary provision ‘Fit Bumps Fit Mums' which continue on after the pregnancy they do a '21 day plan' ran through an online programmer accessible by their private Backbone group. The programmer includes 21 days' worth of workouts that can be done at home. I believe this is a good idea as it means they don't have to go straight back to exercise in a gym where they may feel like they are behind which will be depressing for them.The online programmer costs EYE 1 believe this an extremely good price as you would pay more for a gym membership and wouldn't even go 21 days in one month. They offer online motivation and can be done whenever best for you and you won't have to travel this will suit post natal women as they will have babies that they won't be able to go to a gym with them this makes it much more suitable for their situation. Elderly People Being active can play an important part in both positive ageing and reducing frailty, helping to reduce the risk of falls. It can help older people maintain their health, well- deteriorate as a natural part of ageing.Weakened muscles are not as strong to cope with everyday tasks such as getting up from a chair or walking, and people's balance can be affected. Being active throughout life and especially in older age can help to slow down the rate that muscles deteriorate. This can help older people remain active and independent as long as possible and also reduce the risk of falls in later life. Not all older people have the same needs. For older people who are reasonably healthy and active or whose function has only slightly declined, lots of different activities can help them to remain strong, for as long as possible.For older people it is recommended to get a GAP referral so that you can be referred to a fitness group/ gym th at know exactly how to deal with your needs to prevent injury or damage but still improve your fitness. People who are out of shape or elderly should start aerobic training gradually. For example, they may start with 5 – 10 minutes of low-impact aerobic activity every other day and build toward a goal of 30 minutes per day, three to seven times a week. Swimming is an ideal exercise for many elderly people and or certain people with physical limitations.People with physical limitations include pregnant women. At DEW Fitness there are many classes available to suit the needs of older people such as Palates, Yoga and Aqua aerobics. All these classes are free when signed on to a gym membership wherever it is a monthly or yearly membership contract. Membership contracts at DEW fitness for seniors is EYE. 95 if you wish to may monthly or IEEE. 40 for a upfront yearly cost with offers such as 2 months free and Join before 30th November and don't start payment until 1st January.

Convenience Store and 7-eleven

7-Eleven in Taiwan Yuko Matsumuro National Chengchi University Abstract Nowadays, convenience stores have become more and more common in Taiwan. If you just look around everywhere, you will soon find there are a lot of convenience stores surrounding your town. Among several convenience store chains, 7-Eleven, or the President Chain Store Corporation, is the most popular one now. The paper focuses on why 7-Eleven is so successful in Taiwan and pursuits what is behind it.At the beginning, to understand the position of 7-Eleven’s parent company Uni-President Enterprise Corporation (UPEC) in Taiwan, and investigate how it influence the success of 7-Eleven. Also, based on the data which showed the consumers’ satisfaction towards 7-Eleven’s service, to consider how 7-Eleven’s service performances are evaluated by consumers and what kinds of management manuals they have. In last, the paper will discuss the influences of 7-Eleven’s special marketing geograp hical strategy and their advertisement effects on consumers.These information will help us know why 7-Eleven can continue to improve. Why 7-Eleven succeed in Taiwan? Introduction According to the article â€Å"Taiwan Convenience Stores 2010†, â€Å"In 2009, Taiwan’s four major convenience store chains such as 7-Eleven, Family Mart, Hi-life, and OK operated a total of 9,184 stores around the country, a density of one store per 2,500 people, making Taiwan the densest market in the world in terms of convenience stores. † Among several convenience store chains, 7-Eleven is the most popular one in Taiwan now.To think about the history of Taiwanese convenience stores, according to the article â€Å"The Development and Trend for Convenience Stores† from Managing Convenience Stores Theories, the Uni-President Enterprise Corporation (UPEC) had contributed the great role to the development of convenience store in Taiwan (Department of Economy, 2000). â€Å"In May 27, 1979, UPEC stated with fourteen chain stores and in this year, UPEC cooperated with the Southland Corporation, having the longest history and the biggest chain convenience store Company in South America, imported 7-Eleven to Taiwan† (Department of Economy, 2000).The first 7-Eleven in Taiwan opened in 1980 with 27 stores and the sale of this year was just only NTD 1. 2 billion. Although 7-Eleven grew 62 stores in 1984, the sale still did not improve a lot, and 33 stores had been closed in this year (Lu and Luo, 2010). Nevertheless, the 7-Eleven company did not stop to increase the number of stores; in 1987 they started to work 24 hours with all 168 stores. Since this turning point, 7-Eleven started to expand their business and in April 2010, 7-Eleven expanded with 4733 chain stores with a sale of NTD1017. 6 billion in a year (Lu and Luo, 2010).This paper will explore these following questions: 1. Why 7-Eleven is so successful in Taiwan? 2. Does 7-Eleven’s parent†™s company the Uni-President Enterprise Corporation (UPEC) role relates to the success of 7-Eleven? 3. What kinds of strategies 7-Eleven has? It is valuable to study why 7-Eleven can continue to improve and understand their strategies and backgrounds. What is the Uni-President Enterprise Corporation (UPEC)? First of all, to understand the position of 7-Eleven’s parent company Uni-President Enterprise Corporation (UPEC) in Taiwan, and investigate how it influence the success of 7-Eleven.According to the article â€Å"The Revenue for UPEC in April is 41. 92 billion and increasing annually by 7. 41%†, â€Å"The whole profit-making of UPEC in April recorded NT41. 92 billion, its increased 7. 41% from last year at the same time† (Yang, 2011). Uni-President Enterprise Corporation (UPEC) is the only company in Taiwan, which has many kinds of food manufacture branches, and dozens of products can be made through only one branch (Chang, 2006). Major domestic subsidiarie s of UPEC are such as 7-Eleven, Starbucks Coffee Company, Mister Donuts, Muji (Taiwan) Co. , President Drugstore Business Corp. COSMED), President Transnet Corp. , Semeur De Pain and so on. We can see there are so many subsidiaries under the UPEC and each of them quite popular companies in Taiwan now. â€Å"While adequately integrating the subsidiaries of retail, logistics and recreational service companies within the group, rapidly expanding its business territory† (Uni-President, 2007). The subsidiaries of UPEC’s business tie-up increased their business territory, and made UPEC more powerful company. In 2005, the profit-making of the food industry UPEC exceeded over NTD 1,000 billion† (Chang, 2006).The food industry of UPEC is one of famous company in Taiwan, if you look around 7-Eleven’s food categories, you will soon found a lot of them are from its company. Now, we know such big food industry behind 7-Eleven, is it related to the success of 7-Eleven? Food is important role in convenience store In the article â€Å"The Almighty Convenience Store, 7-11 and Family Mart Competes†, E-IPC, the research of Taiwanese people whose frequency to visit convenience stores which stated from 1988, suggested those who answered once a week was 53. % in 1995; in 2009, those who answered to go there every week was 84. 7%, among them, the sum of those who answered three times a week and once a week was 50%, answered going everyday was 34%, surprisingly, those who answered visited over twice a day was 7. 3% (Marketing. chinatimes. com, 2010). The age of main consumers who spend money in convenience store is 13 to 64, the E-IPC in 2006 to 2009, shown that those who answered visiting there every day was increased 30. 8 to 34% (Marketing. hinatimes. com, 2010). From the data, we can see nowadays people visit the convenience stores more often than before. Then, what kind of people have become regulars nowadays? The article shows that the Taiwanes e population is mostly working class; they at least buy two takeout meals per day, and these two meals are mostly breakfast and lunch (Marketing. chinatimes. com, 2010). Now, we know the main consumer of convenience store is the working class people and their needs are food.According to the article â€Å"Local Convenience Stores' development and future in 2008†, the data of â€Å"The Private Brand of four big convenience stores in Taiwan†(Table 1) shows that 7-Eleven’s main products such as â€Å"Drinks, fresh food, snacks, coffees, daily commodities†, all of them comes from UPEC company or their own 7-Eleven brands (Wang. 2008). As to Family Mart, their main products are the â€Å"Fresh food and drinks†, Hi-Life’s are the â€Å"Fresh food and dairy products†, and OK is the â€Å"Fresh food† (Wang. 2008).Only Fresh food come from their own brands in Family mart, Hi-Life, and OK, and we can see 7-Eleven has more many kinds of ma in products than others because of the support of UPEC. Table 1 The Private Brand of four big convenience stores in Taiwan (2008) |Company |Brands |Main products |Notes | |7-Eleven |7-11 |Drinks |All products come from UPEC company or their | | | |Fresh food |own 7-Eleven brands | | | Snacks | | | |CITY CAFE |Coffees | | | | |Daily commodities | | |Family |Fami |Drinks |Fresh food comes from their own Fami brand | |Mart | |Fresh food | | |Hi-life |Hi-life |Drinks |Fresh food comes from their own Hi-life brand | | | |Daily commodities | | |OK |OK |Fresh food |Fresh food comes from their own OK brand | â€Å"Extended menu offerings have successfully increased the importance of convenience stores foodservice offering. The company derives its share from its convenience stores, under the brand 7-Eleven. At the end of 2009, there were 4,750 outlets,† 7-Eleven may be considered to be the pioneer in introducing convenience stores fast food in Taiwan, and has since constantly in novated with the launch of new products (Euromonitor international. 2010). Besides, â€Å"Family Mart said the sale of fresh food items currently accounts for only 12 percent of its revenue. In Taiwan, the industry average is 20 percent† (Business weekly. 010), compared with other convenience stores, Family Mart provides less food and it may give distance with 7-Eleven’ high sale because people’s needs are food. Then, how does the CVS chain store attracts the customers and creates non stopping motives for them to buy? There are two prospective on this; one is the products that they are currently selling. With the penetration of the stores, expanding their takeout meals market is also an important marketing strategy (Marketing. chinatimes. com, 2010). Therefore, the convenience stores’ targets the timing to do marketing strategies or other promotional plans. For example, in 7-Eleven, drinks and breakfasts are only 39 NTD to promote their products (Marketin g. chinatimes. com, 2010). Internal business management of 7-ElevenAccording to the date of â€Å"The Benchmarking Companies of Digital Service in 2011†, 7-Eleven, or the President Chain Store Corporation, ranked the top in retailer category, it can say consumers are satisfied to the services of 7-Eleven (He and Yang, 2011). From this date, we can consider why 7-Eleven’s service performances are evaluated by consumers and what kinds of management manuals they have. According to the book of â€Å"Successful CVS Strategies† by Chen Kuang in 2006, stated the detailed and specific personal management is 7-Eleven’s basic concept. There are three main management concepts of 7-Eleven such as work refinement, formal management, and the core value to the consumers. First of all, the feature of 7-Eleven’s staff management is refinement work.For example, as to cleaning, â€Å"there are many stores are required to do cleaning but less stores have cleaning pro cess and every department has its own regulations, 7-Eleven is such convenience store†(Chen, 2006). Even though cleaning which parts in what time, the way or the order to clean, using which tools to clean, all of which are written in their management regulation, and workers should be follow it every day. Their regulation is including such as cleaning of doors, floors, around of sales counter, electric lights, parking areas, public telephone outside the store, and so on (Chen, 2006). As to formal management, â€Å"Working Progress reports are written by every staff everyday, which can make the staff clearly understand when to do what at where and how† (Chen, 2006).Also, 7-Eleven execute working progress report for every worker once a time, which includes evaluation of oneself or other workers (Chen, 2006). Also, the customers' core value is to provide and support how 7-11 should run the business. They consider to receive the consumers’ heart is important for their value and the growth for the company. â€Å"For example, 7-Eleven’s staff cannot answer â€Å"I don’t know† for their consumers’ question. They should say ‘Could you wait me for a while, I’ll check it’, or ‘Can I ask your phone number? I’ll contact you if I know the result’† (Chen, 2006). They also have seven technical words which should say if they meet the consumers such as regular greetings, please watch your step, and take care.We can see the 7-Eleven’s personal management is really detailed which increase their work efficiency; also their regulation requires staff to be precise in work and have the right behavior toward the consumers. Such 7-Eleven’s management may lead to the consumers’ satisfaction. Staff training and evaluation are also the important part of 7-Eleven’s internal management. 7-Eleven has three training center in Taiwan such as Taipei, Taizhong, and Kaoshiung , where trains the new staff’s knowledge, attitude, skills, and abilities. â€Å"The new staffs take training classes for the first four and a half day and one left to do retail sales practice†(Chen, 2006).In addition, â€Å"7-Eleven training materials are renewed in every six months† which we can see 7-Eleven changes their management manual depends on the society condition or people’s need. As to managers' training and evaluation of promotions, â€Å"the 80% to 90% of 7-Eleven’s senior management employees were raised from the basic unit staff to be promoted† (Chen, 2006). For example, if a graduate college has performed well in the basic unit staff, he will be the vice manager in three years (Chen, 2006). Employing people in the promoting way, which can maintain stable management, decrease employees’ fluidity. The workers done need to worry about their future at the same time training rich experience staff workers. Marketing Geograp hical of 7-Eleven Taiwan is a high dense populated region, it has limited for the growth of big stores, and they cannot establish their companies easily. However small stores, especially convenience store, has more possible to be future development mainstream† (Department of Economy, 2000). As we know convenience stores in Taiwan has been increasing their marketing territory nowadays. According to the article â€Å"The Comparison of 7-11 President Convenient Chain Stores, Family Mart Convenient Chain Stores and Hi-life Convenient Chain Stores†, the research of the main convenient chain stores in Taiwan in 2007 showed that â€Å"7-11 President Convenient Chain Stores was on the top of the rank, which owned 51. 87% of the market; Family Mart Convenient Chain Stores owned 24. 6% of the market, and Hi-life Convenient Chain Stores owned 14. 33% of the market† (Workshop of Starting your own business with joining Chain Stores, 2008). 7-Eleven shares more than half of th e convenience store market in Taiwan, and has raised its publicity. However, they are not only increasing the number of stores, but also having the strategies to set up it. â€Å"According to the Statistic suggested that the condition of location influences the store’s success of 60%† (Chen, 2006). To see 7-eleven’s geographical condition and learn their three important strategies such as confirmation of business place, Choosing the right place, and address and evaluations.Confirmation of business place refers â€Å"the basic investigation of business place and know their competitive market† (Chen, 2006) For example, the residential area is more stable for stores’ profit. The next, choosing the right place means that 7-Eleven always set in the consumers’ daily routes such as on the way of going to the work or school, parks, and so on. Also, address and evaluations is that the condition of population density or using the rate of success to ca lculate if the store should be establish or not (Chen, 2006). 7-Eleven always investigate the place deeply, to understand either the place can lead 7-eleven’s success or not. Moreover, the central construction is also one of 7-Eleven’s geographical strategies.It will consider four major effects from central construction that is decreasing the budget of advertising, increasing the image of the business, being controlled better and the quality would be better, and increasing the efficiency of delivery and decrease the amount of money and time spend on it (Chen, 2006). For example, our school National Chengchi University, we can find three 7-eleven inside the school campus and two outside of school. There are five 7-Eleven around our school; some of stores are running together because we sometimes see the employees go 7-Eleven in this store or move to that one. It can help each stores business and can cause great advertising effect for 7-Eleven. AdvertisementIf you watch any commercials on TV for a while, you will soon be aware that it is easy to find 7-Eleven advertisements. Recently, 7-Eleven’s commercials have increased, do these advertisements really influence the increasing of their profits? The article indicated that â€Å"After several failed attempts, 7-Eleven came out with the low price City Cafe in 2004. However, with the success of commercial advertisements in 2007, 7-Eleven has been selling 30 million cups of coffee a year† (Taiwan insights, 2010). Whatever strategy does 7-Eleven used and rises up its profits? Since November of 2009, the usage of hiring celebrities with different impressions to be with representatives, to have a strong stands in the coffee market.According to the article â€Å"The Report of Reaching ‘The effect of advertisement’†(Table 2), in the data of December, 2009, â€Å"the rank of ‘Effective dose of advertisement’ in coffee from chain stores and fast food restaurants , ‘7-11 CITY CAFE’ is on the top. † With the airing 157,846 times on screens 7-11 CITY CAFE’ commercial have the highest budgets of 9,710,000 NTD. In return, CITY CAFE’ has helped 7-11 to earn back a revenue of 17 times bigger than the actual costs being used for the campaigns. However, Family Mart has only an airing of 65,670 on screens, their advertisement effect is ranked the fourth (Liao, 2010). From the data, we can see 7-Eleven’s commercial on the screen increases their profits. Table 2 The ranking of effect of advertisement in December, 2009 Ranking |Products |Airing times |Seconds |Times on the screen|Effect of ad | |1 |7-11 CITY CAFE |2,974 |89,205 |157,846 |9,707 | |2 |Mc CAFE |2,268 |68,040 |145,500 |8,378 | |3 |Hi-life Brown CAFE |2,532 |53,175 |130,442 |7,717 | |4 |Family Brown CAFE |3,159 |32,880 |65,670 |4,124 |Moreover, according to the date from â€Å"CVC industries from May to October in 2009 ‘The rank of Advertisement effect in 2009’†(Table 3), top ten among seven are UPEC, the top is 7-Eleven’s advertisement whose airing is 1,057,969 times, compared with the second rank 524,102 times of Family Mart, it is greatly high (Liao, 2010). As we know commercials costs money, but if you do not put action to increase your publicity, you will decrease the opportunity to introduce your products to people, and also cannot earn a lot of revenue. The data shows large number of 7-Eleven’s advertisements on TV, and they make use of commercials sufficiently to lead their successful of business. Table 3 The rank of Advertisement effect in May to October, 2009 Raking |Products |Airing times |Seconds |Times on the screen |Effect of ad | |1 |7-11President Convenient Store |29,460 |626,140 |1,057,969 |70,208 | |2 |Family Convenient Store |16,804 |262,650 |524,102 |32,250 | |3 | 7-11Slurpy |15,109 |247,160 |485,738 |30,341 | |4 |7-11 CITY CAFE |11,162 |242,160 |414,309 |28,442 | |5 |Welcome Supermarket |7,098 |141,960 |290,317 |19,631 | |6 |7-11OPENchan recharge card |5,398 |134,950 |240,821 |16,729 | |7 |7-11general lunch box |9,002 |139,100 |256,977 |16,417 | |8 |7-11Onigiri |6,734 |148,795 |261,237 |16,117 | |9 |Family fabulous bread |8,900 |119,840 |229,083 |13,659 | |10 |7-11SMOOTHIE |3,218 |96,510 |184,137 |13,005 | | |photosynthesis | | | | | Conclusion After the research of 7-Eleven, we can understand the 7-Eleven’s background and there are many kinds of strategies behind them.The 7-Eleven’s parent company Uni-President Enterprise Corporation (UPEC) has a lot of subsidiaries whose business tip-up make each company’s development. For example, the food industry of UPEC supports 7-Eleven’s variety of food products, and increases their outlets than other convenience stores. Especially, for the working class people whose purpose to visit convenience store is for the food, it can say the food industry of UPEC’s support relate to the success of 7-Eleven. Also, the detailed internal business management of 7-Eleven makes worker can understand clearly how they work and behave, and following its regulations which increase the efficiency of each stores.Employing people in the promoting way also give them more faith for their work. If the management does not give the stable work condition for employee, they also cannot give a good response to the upper levels. Moreover, 7-Eleven’s geographical marketing or large number of advertisements which also raising up their publicity and become the one of strategy for the success. If we do not know what is hiding behind 7-11, we will never understand why they are so popular in Taiwan and how they succeed. To the success of one company, the managements should consider a lot of possibilities to make their business more efficient and always observe people’s mind.For instance, â€Å"7-Eleven’s training materials are renewed in every six months† (Chen, 2 006), from there we can see they always change their materials depending on the passage of the time, it also makes 7-Eleven’s continual improvement. In 1984, 7-Eleven closed up 33 stores because of the crisis of management, and their brand of City Cafe in 2004 recorded low prize; nevertheless, the history of 7-Eleven is not always successful but they come up with new ideas to solve the issues. What can we learn from 7-Eleven is that even though the result is a failure, you forge ahead and try next without giving up. References Chang, A. , Chien, H. , & Hsu, J. (2010, June 30). Taiwan Convenience Stores 2010.Retrieved from http://www. chilealimentos. com/medios/Servicios/Normas_internacionales/Normaotros_paises/Normativa_Taiwan/Taiwan_Convenience_Stores_2010_Taipei_ATO_Taiwan_USDA. pdf Business Weekly. (2010, December 31). Magazine digest — Convenience stores' new focus. Focus Taiwan. Retrieved from http://focustaiwan. tw/ShowNews/WebNews_Detail. aspx? ID=201012310013&T ype=aMAG Chang, C. (2006, April 21). 58 â€Å"UPEC's food industry profiting billions rooting in China†. . Retrieved from http://tw. nextmedia. com/applenews/article/art_id/2552607/IssueID/20060421 Chen, K. (2006, April). 7-11. Taiwan: . Department of

Argument Supporting Gay Marriage Essay -- Homosexual Gay Lesbian Right

Lindsey and Beth, a lesbian couple, have been living together for eleven years. Lindsey conceived two children from a sperm donor. Together, Lindsey and Beth turned their house into a loving home for their two children. One day, on the way home from the grocery store, Lindsey was killed in a tragic car accident. Before Beth could even grasp the situation, the children that she helped raise from birth had been taken away and placed into the care of Lindsey's parents, who never were a part of their lives because they did not accept Lindsey's homosexuality. In addition, the house that Beth and Lindsey lived in for eleven years was taken away from Beth. How did this happen to Beth? Well, if Lindsey and Beth could have been legally married like all heterosexual couples, Beth would have had custody of the children and would have kept the house. They would have received 1,049 protections, benefits and responsibilities that are extended to married couples under federal law (HRC). Lindsey and Beth are one example of same sex couples that live in 99.3 percent of all counties in the United States (HRC). It is estimated that 10 percent or 25 million people in the United States are homosexuals, and by law they do not have the rights that married heterosexuals enjoy. American voters have the power to change the law and prevent the sad story that Beth had to live, by voting "yes" on referendums in support of gay marriage, and "no" on bans of gay marriage. The opening scenario of Lindsey and Beth is a dilemma that is becoming more of a real situation each day. The fact is that people are forming unions regardless of the law. In all fairness, the people involved in these relationships should have the same legal rights as all other American discriminating against gay marriage. But by voting "yes" on referendums in support of gay marriage, and "no" on bans of gay marriage, our society can become one step closer to creating a more fair and just society that supports diversity and accepts people with a different life-style. Works Cited Human Rights Campaign (HRC). 26 Nov 2006. . Moats, David. Civil Wars a Battle for Gay Marriage. New York: Harcourt, Inc., 2004. Rauch, Jonathan. Gay Marriage. New York: Henry Holt and Company, LLC, 2004. Robertson, Donald L. Dr. "Homosexuality and Genetics." 26 Nov 2006. . "U.S. Census Figures Continue To Show National Trend." Human Rights Campaign. 27 June 2006. 26 Nov 2006. eleases/20011/U_S_Census_Figures_Continue_To_Show_National_Trend.htm.

Article review Essay Example | Topics and Well Written Essays - 750 words - 1

Article review - Essay Example All these machines are used for surveillance, tracking and identification purposes. They offer many benefits from efficiency to speed to strong analytical power. However, they continue to sacrifice more on the right to privacy. This paper discuses the issue of privacy verses individual safety. The patriotic act is an act that is supposed to protect innocent American citizens from terrorist attacks. It gives the law enforcement agencies all the power necessary to use any means and tools at their disposal to investigate drug trafficking, terrorism, and organized crime. This act gives the law the right to use surveillance in their investigation against terrorism This act also give different government agencies to share among themselves pertinent and relevant information (Bennett, 2007). Under this act, and the bank secrecy act, the FBI and special agents from IRS are allowed to access information from the records of financial institutions to investigate and monitor any activities that s eem suspicious without alerting the financial institution (David, 2009). Many argue that public surveillance help in the solving of crimes committed, and this they say is far much valuable than the intrusion by the government. Senior citizens tend to support the governments move in public surveillance (Locker, 2008). ... This surveillance does not take place in the open but takes place in private with no or little oversight by the courts by the public or the congress. Through this power, to collect massive details of private conversations and data, the government security agencies like the FBU and the NSA apply the use of computer programs to make predictions and likes about the behavior of people (Lyon & Zureik, 2006). The government is able to compile dossiers about innocent citizens though the use of sensitive data. This data is stored in government databases, and the names of many Americans end up inaccurate and bloated in the watch lists, which determine if the individual can fly on commercial airlines or renew passports. Dragnet surveillance undermines individual rights to privacy and the freedom of speech, religion and association (Penenberg, 2001). The issue of privacy and surveillance has been a hot topic for debate in the media houses. The government and a large percentage of the citizens a re not on the same terms when it comes to this issue. The government argues that it is its duty to protect the citizens of the country against any threat, be it domestic or foreign. The most effective means of ensuring that this duty is performed is through the use of surveillance to predict behaviors and notice communication patters that may lead to the averting of a terrorist attack of an incident that will infringe on individual security or the security of the nation at whole (Wright & Hert, 2012). Security has been increased at the airports due to the threat that this industry faces from terrorists. This industry has employed the use of new and the latest technology that include the use of biometric scanners. These are machines that are used for recognition purposes. They can

Improving Performance through Learning, Coaching & Development Essay - 1

Improving Performance through Learning, Coaching & Development - Essay Example Identification of the training and development needs In order to enhance the skills and talents of the employees of an outsourcing organization such as Endeavour, training and development is recognised as the most essential requirement. Without which neither an organization nor the employees might retain their portfolio and efficiency in the market among others. The training and development helps in imparting specific types of skills and abilities to the employees so as to enhance their level performances and dedication towards the assigned responsibilities. Due to which, the level of motivation and devotion towards work might get increased resulting in amplification of the total production and revenue of the organization. However, in case of a service providing organization like Endeavour, the employees need to offer varied types of training and development programs such as language training, cross training, on the job training, communication training and simulation training. With the help of language training programs, the employees are offered training about the type of words that might be used at the time of verbal communication with the customers. This might prove effective in enhancing the level of satisfaction and loyalty of the customers towards the brand among others in the market. Along with this, the brand value and equity of the brand (Endeavour) might be increased thereby amplifying its level of sustainability in this aggressive market among other existing rivals.... Without which neither an organization nor the employees might retain their portfolio and efficiency in the market among others. The training and development helps in imparting specific types of skills and abilities to the employees so as to enhance their level performances and dedication towards the assigned responsibilities. Due to which, the level of motivation and devotion towards work might get increased resulting in amplification of the total production and revenue of the organization. However, in case of a service providing organization like Endeavour, the employees need to offer varied types of training and development programs such as language training, cross training, on the job training, communication training and simulation training. With the help of language training programs, the employees are offered training about the type of words that might be used at the time of verbal communication with the customers. This might prove effective in enhancing the level of satisfactio n and loyalty of the customers towards the brand among others in the market. Along with this, the brand value and equity of the brand (Endeavour) might be increased thereby amplifying its level of sustainability in this aggressive market among other existing rivals. Other than this, cross training is also another sort of training that helps in gaining varied types of knowledge and skills from the employees of the other departments. With the help of these types of training options, an employee of call centre might gain the opportunity of getting promotions to higher levels within the organization. This might prove effective for the employee in reducing boredom due to repetition of work within a call-centre organization thereby amplifying its level of dedication.

Legal Framework in Employment Case Study Example | Topics and Well Written Essays - 2250 words

Legal Framework in Employment - Case Study Example The duration of effect is equally valid, considering that in Romero Insurance Brokers Ltd v Templeton [2013] EWHC 1198 (QB), the High Court validated a 12-month duration for enforcing a restrictive terms in the employment agreement (Meiners, Ringleb, & Edwards, 2011). However, unlike in Monster Vision UK Ltd v McKie [2011] EWHC 3772 (QB) where restrictive clauses seeking to disbar Mr McKie from virtually any business transaction were disallowed by court, restricting Angela’s use of the unique recipe is reasonably essential in the circumstances to safeguard the Stella Diamond’s single product (Helewitz, 2010). Stella Diamond has expressed reasonable concern that the use of her traditional recipe within the neighbourhood can have damaging impacts on her business. Angela as a senior pastry chef holds a senior position in the business and as such she is very aware of the material business secrets, which can have a detrimental impact on Stella Diamond if the restrictive clause was, disallowed (Meermann, 2014). In Faccenda Chicken Ltd. v. Fowler [1987] IRLR 69 the defendant was an employee of the claimant, serving as the sales manager of the firm selling chickens. His contract of employment was terminated and he then established his own firm selling similar products from refrigerated trucks. He took half of the ten van salesmen of his former employer, their controller, two other office staff and majority of his former employer’s customers. As such, his actions seemed legal because none of the employer’s staffs had restrictive terms in their employment contracts (Kessler, Bass, & Yeargain, 2007). However, in its decision, the court said the respondent owed the appellant an implied duty to act in good faith, specifying that the duty will be breached if an employee uses, in any way, the same list of clients of the former employer upon termination of the employment. General restrictions on ex-employees were however held as unenforceable (Meiners,

The Importance of Currency Devaluation and its Effect on the Economy Assignment

The Importance of Currency Devaluation and its Effect on the Economy - Assignment Example It makes the country’s exports relatively cheaper to foreign countries. Devaluation makes the cost of living expenses to the country’s citizens as foreign products become expensive and, therefore, discourages imports. Food prices increase and become unaffordable to most people. Finally, it leads to an upsurge of foreign currency reserve and the exports become more than the imports. The Chavez administration took advantage of the devaluation of the bolivar. It increased its domestic monetary resources it gained from the sale of its oil exports. Upon the surge of devaluation, the Venezuelan regime received more bolivar for every dollar. It earned more from the sale of its oil exports and it, therefore, had enough money for domestic expenditure The predicting analysts were correct. Venezuela’s currency recently traded at approximately 80 percent less of the official and fixed exchange rate. The Venezuelan government has recently made several developments in its economy as it tries to ease the shortage of consumer goods and food, and make the dollar accessible. According to DolarToday.com, its new exchange rate stands at 64.74

Marketing Strategies Assignment Example | Topics and Well Written Essays - 1750 words

Marketing Strategies - Assignment Example It will shape the product features based on cost considerations. The marketing plan will allocate resources where they will gain the best return. Packaging, advertising, and distribution will all be a part of the marketing plan. To begin writing an effective marketing plan first requires a detailed marketing strategy based on a number of strategic criteria. Market power is the degree of penetration that a company or product currently has in the market. If a company has a large market share, or market dominance, they can benefit from the ability to set prices and less competition. If a company has a small market share they will be forced to follow the pricing plan of the market leaders. Market dominance can also be attained if there are barriers to entry for other companies. Dominance can also be acquired if the product has a sufficient profit margin to allow pricing competition. If a product has low market share, easy entry to the market, and a low profit margin the marketing will be from the aspect of low market power. This will be a consideration when placing the product in the market. The product may opt to challenge the market leader or find a niche market. The company may also place the product as a market follower or suitable substitute for the market leader. Innovation strategies determine the extent that a company or product will lead or f... Continual innovation and product improvement is mandatory. Other products may not be as influenced by innovation and consumers may prefer proven reliability rather than innovation. Innovation strategies also extend to the distribution and customer base of the product or company. New uses for an existing product is innovation. Finding new outlets, markets, and generating new customers is also an innovative strategy. Growth Strategies One of the most basic measurements of a firm's success is its growth rate. Aside from selling more of an existing product, a company may decide to grow vertically or horizontally. The company that employs vertical integration seeks to control the raw material, production, transportation, and marketing of their product ("Vertical Integration"). In this strategy, the firm profits from every step in the product's life. Horizontal integration is the acquisition of additional processes or markets that are similar to the existing base. An oil company that acquires additional refinery capability through purchase or mergers is employing horizontal integration. Products can be marketed to targeted and segmented markets with this strategy. A firm can likewise grow through either diversification or specialization. Kraft Food has benefited by offering a wide range of food products. A firm can also benefit from specializing in a product and becoming the market maker for the item. Kleenex and Xerox were both known for their focused product and expertise. Aggressiveness Strategies Part of the business plan will be plans for future expansion. The strategy will determine how fast and in what ways the firm will grow. These factors will be determined by the ability to take risks, financial leverage, level of bureaucracy, and aggressiveness. A company is

A Historian Promotes Militant Nationalism Research Paper

A Historian Promotes Militant Nationalism - Research Paper Example This article analyzes the studies from writings from Hunt’s research and text, and related research to arrive at a corroborative consensus whether â€Å"Historians promote Militant Nationalism†1 and why this was so. When looking at Germany from a Post Prussian war perspective, the soldiers and the military divisions that contributed to the creation of Germany as a nation, dictated the social and cultural viewpoint of that times. The military was considered a Godsend and a soldier was their supreme leader. A lot of deference and importance was given to a soldier’s way of thinking. Amidst all this backdrop of military development, there was also an abundance of growth on the national sector. Roadways were built, science and medicine showed great advancements and technology of the time was at a boom. Art and culture also developed and lavished under this veil of social stability. While nationalism was growing in Germany and Europe in general, the nations fought to strengthen their borders and gain supremacy over land and sea. This period also saw the rise of religious tensions as different religions fought to become independent and individual entities. As Hunt states, â€Å"By 1914, the air was even more charged, with militant nationalism in the Balkan states and conflicts in domestic politics propelling Europeans toward mass destruction.†2 Ethic loyalty took precedence over nationalist feelings. The national leaders focused on maintaining their supremacy and sought war as the easiest and fastest solution to this tension, which they thought to be temporary. The undercurrent of militant nationalism became more forceful and the strengthening of the nation’s borders justified the growing spending on military advancements. The common man was riddled by this socio-economic situation and became a part of this struggle to maintain the strength of their nation. Ironically Art, literature and sports blossomed in the midst of

Risk assessment and management Essay Example | Topics and Well Written Essays - 1750 words

Risk assessment and management - Essay Example Their tools are: - To keep account of their own risks, risk assessment and prevailing regulations - To establish internal goals for work environments based on risk assessment - To keep the employees informed and instructed, to have sufficient knowledge available to manage risks and ensure that the employees participate in the Health and Safety (H&S)-work. - To assess dangers and problems, measure exposure if necessary The company also has to carry out preventive measures like: - Substitution of chemicals, products, methods or processes - Technical measures (encapsulation, confinement, exhaust devices) - Organisational measures - Hygienic measures (clothing, availability of lockers and showers etc) - Providing personal protective equipment (PPE) - Perform internal audits, in form of verifications as well as revisions, surveillance 3 - Evaluation of preventive measures Stakeholders: Stakeholders should also be involved in the risk management in production and transportation of Formaldehyde so that a transparent and effective process is ensured. When stakeholders are involved, it gives them a chance to take part in the interactive exchange of information and opinion about risk. It also helps to connect gaps in understanding, to add to the distribution of values and perceptions, and to assist the exchange of information and thoughts that allow all parties to make knowledgeable decisions. (http://www.fao.org/docrep). According to the European Chemicals Bureau, elimination should be the main objective. But since the manufacture of Formaldehyde and its transportation is the main reason of survival of the company, it can adopt by taking preventive measures and... Risk assessment and management The different risk management tools which the management can use to reduce risk in the manufacture and transportation of formaldehyde is: (Ackley 1980, Bosseau et al 1992). The company has to implement the regulations laid out by the concerned body and has to try to establish a form of quality assurance (Internal Control) to ensure that they are actually implemented. This includes responsibility for characterising exposure, performing proper risk assessment of conditions and taking the necessary preventive measures. Do away with risks: Less risky situations can be ensured by bringing in changes in the productive process or substitution of dangerous substances; Decrease and limit risks by taking measures at the source of the exposure such as isolation, aspiration, ventilation systems, and other actions; And finally, protection of workers, in case the risks are not fully eliminated, or properly reduced and controlled. The worker has to be provided with individual protective equipment. Sometimes a combination of the three prevention measures above-mentioned may be required. If at all these preventive measures cannot be taken, then the risk is not fully eliminated or it can be said that it is not at a minimally acceptable degree. Technical evaluations in the form of tests to workers and the workplace environment should be done to compare the actual exposure in the workplace with threshold limit values.

European Colonization Essay Example for Free

European Colonization Essay It was said in Romans 8:31 â€Å"If God is with us, who can be against us? Who shall separate us from the love of Christ?† To any follower of Christ living in sixteenth and seventeenth century Europe, the answer to this question was no one. Europe believed that God gave them superiority and aid in their conquests and colonization of both Native American and African land. The three key factors that secured Europe’s domination of the New World were their technological superiority, impact on the environment, and capitalist orientation. One of the keys that led to European rule in the New World was their enormous impact on environment. When Europe exchanged its goods with the Native Americans and Africans, a significant change was made throughout the land. Indians â€Å"integrated European goods into their traditional practices, breaking up brass pots, for example, into small pieces that could be made into jewelry† (Of the People: A History of the United States Vol. 1). Diseases, such as smallpox and measles, were the results domestic trades and exposure among the Europeans. De Sahagun claims when â€Å"the Spaniards left Mexico, there came an illness of which many local people died; it was called â€Å"the great rash† (De Sahagun). These illnesses opened a door for the Europeans to conquer, since they were the carriers of these germs â€Å"Mrs. Cole lecture). Their strong sense of national competition (Of the People: A History of the United States Vol. 1) that came with mercantilism philosophy and their exposure to new diseases from different ethnic groups, Europeans held clear advantage over world trade (Mrs. Cole lecture) and different environments in the New World. Another key to Europe’s success in New World domination came from their technological superiority. Europe used advanced forms of weaponry, such as cannons, crossbows, and cannons, to destroy any forms of Indian opposition. From the journal of Spanish soldier Bernal Diaz, he claimed â€Å"with our muskets and crossbows and with good sword play we did not fail as stout fighters, and when they came to feel the edge of our swords little by little they fell back† (Diaz). A Spanish artilleryman could kill â€Å"many of [Indians] with his cannon, for they were formed in great squadrons† (Diaz), which allowed him to â€Å"fire at them as he pleased† (Diaz). The Indians, who opposed his army, â€Å"retreated towards a swamp† (Diaz). Another Indian tribe in particular, the Otomis, were â€Å"destroyed completely† from â€Å"guns, iron bolts, and crossbows† of the Spanish army (De Sahagun). These victories were the cause of an Indian civilization’s submission to European nations. De Sahagun claimed that â€Å"Tlaxacan rulers went to meet [the Spanish army], taking along food †¦ They said to them, â€Å"Welcome, our lords.†Ã¢â‚¬  (De Sehagun). Europe’s display of technological superiority through various battles struck fear and concerns for other nations in the New World. The final key securing Europe’s domination of the New World was through their capitalist orientation. Their orientation completely transformed Indian economy (Class notes). Before the Europeans came, Indians had a high value of wampum, but no means on how to use it more in political and social means. The Dutch taught Indians how to mass-produce wampum (Of the People: A History of the United States Vol. 1), giving Indians a wider approach in storing wealth for exchange of European goods. This was another European strategy to expand their money supply,† widening who held wampum† (class notes). Such a logical approach allowed the Europeans to take advantage of the Indian’s newly found source of profit, and to expand their European influence over New World civilization. Overall, it was Europe’s display of technological superiority, impact on the environment, and capitalist orientation within the New World that made it possible for them to conquer. Without these three factors and their alleged confirmation of the â€Å"Most High† to dominate, Europe would of never been able to make the conquering of the New World a success.

Public Awareness Campaign Review: Homelessnesss

Public Awareness Campaign Review: Homelessnesss Obispo, Stacey L. In 2011, there were 46.2 million individuals in the United States that were living in poverty (National Coalition for the Homeless, 2014). The majority of these individuals are renters. Many of these low income individuals do not have enough money to scrape by for household items because 71% of low income renters devote more than half of their income for housing (National Coalition for the Homeless, 2014) .Therefore many people with very low incomes have to remove the cost of housing from their expenses. Even more concerning is for the time being there is only rent subsidies available for only 24 % of households who are qualified to receive them(National Coalition for the Homeless, 2014). Consequently many individuals are left to face homelessness because of the lack of rent subsidies. This paper aims to address the issue of homelessness caused by unaffordable housing in America by examining the campaign for Restoring Housing Voucher Funding by the National Coalition for the Homeless . In addition, this paper will analyze the effectiveness of preventing homelessness by the use of the Housing Voucher Campaign and its promotion of Housing Voucher Funding known as section 8. Purpose The purpose of National Coalition for the Homeless is to stop and end homelessness, make sure the immediate needs of individuals who are homeless are met, and their civil rights are protected (National Coalition for the Homeless, 2014). The National Coalition for the Homeless is comprised of a system of people who are; presently homeless or have encountered homelessness, activists and advocates, community based and faith– based service providers, and others (National Coalition for the Homeless, 2014). The National Coalition for the Homeless discusses the social issue of homelessness that affects many communities throughout the United States. They address the issue of homelessness by providing prevention and promotion initiatives and by also highlighting specific groups that are at risk such as families, youths, the elderly, veterans and individuals who identify themselves as LGBT. For example, the National Coalition for the Homeless (2014) has several campaigns to address prev ention and promotion initiatives such as: The National Campaign for Youth Shelter, Restoring Housing Voucher Funding, Hate Crimes and Violence Prevention, Homeless Bill of Rights, You Don’t Need a Home to Vote, Bringing America Home Campaign and Homeless People’s Action Network. Protective and Risk Processes Protective processes for Restoring Housing Voucher Funding campaign is sought by strengthening the lines of communication with policy makers. This is done by asking Congress to restore funding that was cut from housing vouchers in 2013 and building a stronger grassroots network that can request change for the millions of people who need housing assistance and are not receiving it (National Coalition for the Homeless, 2014) .The risks processes the program is trying to weaken is unaffordable housing, poverty, and homelessness within all populations. The National Coalition for the Homeless (2014) seeks to lessen the risks of homelessness by including the provision of inexpensive housing and employment that pays a living wage. Population The population that is being focused on in the Restoring Housing Voucher Funding campaign is individuals who make inadequate funds to meet escalating rents. This population is chosen by their socioeconomic class and all locations throughout the United States including urban, suburban, and rural areas are a part of the campaign. Individuals who are defined within this population are those with extremely low incomes that make no more than $19,706 annually (National Low Income Housing Coalition, 2014). Nationally at this rate these individuals can only afford to spend no more than $493 a month on rent (National Low Income Housing Coalition, 2014). However the national fair market rate has risen to $984 for a two bedroom and $788 for a one bedroom (National Low Income Housing Coalition, 2014). Evidently there is a disparity of $491 a month for those in a two bedroom rental and a disparity of $ 295 a month for individuals in a one bedroom rental that must be met each month. A rental cost that an individual can afford is based on 30% of their income (National Low Income Housing Coalition, 2014). Unfortunately in no state a full-time minimum wage worker cannot afford a one-bedroom or a two-bedroom rental unit at Fair Market Rent. The federal minimum wage is $7.25 and to be able to afford a two bedroom rental without interfering with other necessities (e.g. food, clothing, childcare, utilities) the renter needs to at least make $18.92 an hour (National Low Income Housing Coalition, 2014). Social Systems A social system that safeguards against homelessness is parents/ families. Many parents allow their grown children and their families to live with them so that they can all afford to pay rent and basic necessities. This is called doubling up. Religious settings and community organizations offer ways to help with homelessness by offering shelters for those who are unable to afford housing (National Coalition for the Homeless, 2014). Social systems that contribute to the problem of homelessness in the United States are the rising costs to health care (National Coalition for the Homeless, 2014). Many times individuals with very low incomes have to choose between going to the doctor and paying rent. Many individuals who face homelessness need medical and mental health services. Some workplaces also contribute to the problem of homelessness. Workplaces which offer employees minimum wage contribute toward the problem because they cannot afford the cost of rent. Many of these individuals have to work two jobs or more than 80 hours a week to afford life’s basic necessities (National Coalition for the Homeless, 2014). Ecological Levels The ecological level of analysis the Joint Center for Housing Studies at Harvard University (2014) produced in their article shows that homelessness affects the individual, microsystems, organizations, localities and macrosytems. This article is a part of the resources used at the National Coalition for the Homeless website regarding their Restoring Housing Voucher Funding campaign. The article’s focus is on homeless persons and how the various ecological levels contribute to the problem and how they can help. The article offers suggestions on ways supportive housing (individual) can actually produce savings for federal (macrosytem), state, and local governments (localities) comparatively to emergency shelters (organizations) and institutionalized care for the homeless. For instance they found that in one year assigning high cost hospital patients in Los Angeles into everlasting supportive housing lead to a net public cost evasion of almost $32,000 per person .This sum even in cludes the costs for housing subsidies and housing placement. The article further addresses how individuals are affected by the government sequester cuts which resulted into many individuals losing voucher assistance. Microsystems are addressed in the article by pointing out how many families and individual face homelessness due to struggles with substance abuse, mental illness, or domestic violence. Overall the aim of the article is to provoke debate over government policy and increase funding and assistance programs to aid in the problem with homelessness. Although the article addresses how homelessness affects the individual, microsystems, organizations, localities its primary focus is its emphasis through the macrosytem- government. It seems appropriate to target the macrosystem of government because government policy can ensure that change can be affected nation -wide. Prevention and Promotion Prevention according to National Coalition for the Homeless (2009) can be obtained by closing the gap between income and housing costs. This type of prevention responds to predictable life circumstances such as being able to afford life’s basic necessities and affording health care .In order for such a change to be completed the National Coalition for the Homeless (2009) states that government, labor, and the private sectors need to unite. They further conclude that when such can be completed all Americans who work can then have an opportunity to get employment that would pay a livings wage along with necessary support such as child care and transportation to maintain it. Promotion of housing assistance and supportive services can offer individuals facing homelessness an opportunity to obtain self –sufficiency according to The Joint Center for Housing Studies at Harvard University (2014). The way this is completed is by addressing the root causes of poverty. The Joint Center for Housing Studies at Harvard University (2014) found that programs that offer housing assistance along with supportive services can make significant changes in individuals and give these individuals an opportunity to get themselves out of poverty by addressing poverty causes. The Joint Center for Housing Studies at Harvard University (2014) state past results have shown it is possible to impact and make changes in individuals needing supportive housing. This is completed through improved employment and salaries amongst those of legal working age along with on-site job hubs where individuals can get job search help and appointments to vocational training. The next recommen dation they offer is to supply adjusted rent rules so that these low income individuals can grow their earnings without worrying that their rents will also increase. The Final recommendation they give is to encourage neighbor-to-neighbor contact amongst low income individuals. By encouraging conversation these individuals can communicate about the news of job opportunities within the neighborhood and inspire community upkeep towards finding work. Social Injustice and Small Wins The article by The Joint Center for Housing Studies at Harvard University (2014) focuses on the social issue of poverty and homelessness. The article addresses its social injustice by pointing out that 19.3 million are eligible for assistance but only 4.4 million receive support due to lack of federal funding for voucher programs. Small wins in prevention and promotion would be to offer families and individuals who have a very low income; free childcare, vocational training and paid apprenticeships so that they can catapult themselves out of poverty and reduce their risk towards homelessness. Prevention/Promotion Intervention The Joint Center for Housing Studies at Harvard University (2014) reported on a study on Jobs-Plus for their prevention of homelessness and promotion intervention of housing assistance with supportive services. The U.S. Department of Public Housing Planned the intervention between 1998 and 2003 on six public housing developments across the country (HUD.GOV). Individuals living within these units met the criteria for very low incomes. The Jobs -Plus program is not a national program available in every community only selected communities are chosen. Individuals that are involved in the program are able to make decisions as to what jobs they want to apply for (HUD.GOV). Sensitivity to the context of individuals living with low incomes is considered because Jobs- Plus offers opportunities such as employment centers to help search for gainful employment, referrals to job training so these individuals can select a career that will offer a higher income, and adjusted rent rules to help these individuals afford rent(HUD.GOV).. Stake holders included in the program are HUD, an association of foundations, and private funders (HUD.GOV). Effectiveness The Joint Center for Housing Studies at Harvard University (2014) reported that an arduous evaluation of the Jobs-Plus program was conducted and found a meek but long-term increase in salaries for individuals within the program at the various locations where the program was available. The Manpower Demonstration Research Corporation (MDRC) is a nonprofit organization that specializes in the evaluation of employment and welfare-to-work strategies, MDRC provides technical assistance and designs and implements Job- plus plans over a 5-year period (HUD.GOV). MDRC evaluates the long term effects in each Job-plus sites approach to Jobs-plus residents, communities, families, public housing developments, and the lessons learned from other experiences by other sites (HUD.GOV). MDRC is funded by HUD, the Rockefeller Foundation, and other public agencies and charities (HUD.GOV). In each site MDRC randomly evaluates one housing development that is randomly selected (through a type of lottery) to operate Jobs-Plus from a matched pair or triplet of eligible public housing developments nominated by the local public housing authority(Bloom, Riccio, Verma, 2005). The remaining housing development groups are assigned as comparison groups (Bloom, Riccio, Verma, 2005).Long term data and trends are recorded to evaluate the program’s effectiveness. The data was retrieved from administrative records of government agencies for up to six years before and six years after Jobs-Plus was launched in 1998(Bloom, Riccio, Verma, 2005).In addition residents that participated in the program partook in surveys which evaluated their experiences with economic and material well-being, social conditions, personal safety, residential satisfaction, and child well-being. Job-plus made a difference in participants lives because living conditions were very difficult in both Jobs-P lus and comparison developments before the initiative was introduced. (Bloom, Riccio, Verma, 2005). Objectives The intervention of Job-Plus programs shows that it aids in making sure that the very low income population are not homeless while they are enrolled in the program. One of the objectives clearly met by the program was to increase the wages of participants (Bloom, Riccio, Verma, 2005). The findings state that participants on average increased their wages by 6.2 % while others who did not partake in the program had no increase (Bloom, Riccio, Verma, 2005). The study found that individuals who partook in the program sustained their income over time. The intervention was only effective in settings in which the Job-Plus program was used. Other comparison groups had no change (Bloom, Riccio, Verma, 2005). In sum the Jobs-Plus program is only effective if the full program is adhered to not just excerpts of it(Bloom, Riccio, Verma, 2005). Another objective was to drop the amount of welfare recipients (Bloom, Riccio, Verma, 2005). This objective was not met because after Jobs-Plus was la unched there was a decline however the decline was not related to Jobs-Plus (Bloom, Riccio, Verma, 2005). Conclusion The Joint Center for Housing Studies at Harvard University (2014) authored an article which stated the Jobs-Plus program is an effective tool that gives individuals living in poverty tools to aid against homelessness. The authors are correct that this can be an effective tool because it aids in helping individuals get into vocational schools, encourages community contact with neighbors, and helps individuals find gainful employment. The important findings these authors present are that housing vouchers can be a good temporary protective aid against homelessness. Important inquiries the Jobs-Plus programs raises: When Job-Plus programs are introduced into communities, why not introduce the program along with positive beliefs systems to match not just community culture but cultures within the different ethnicities that reside in these communities? Another important question to consider: Why not make the Jobs-Plus program mandatory for all individuals that receive aid that are not disab led neighborhoods? An area for concern that is not addressed by the authors is that the Jobs-Plus program may not be an effective tool in preventing homelessness for everyone. This tool is only effective if individuals who want to help themselves. If one just wants to stay on welfare, receive housing vouchers, and buy into negative belief systems that keep them impoverished then tools such as Jobs-Plus will not be an aid. Coming out of poverty does not just take a hand-up it takes desire, will, and ambition. Increasing wages by 6.2 % is a change in a positive direction but the change is still minimal and not enough to place one in middle class. Despite this change these individuals are at risk for homelessness because they are still considered to have a low income. Perhaps now their income maybe not is on the very low side after the 6% increase nonetheless they are still at risk. References Bloom, H., Riccio, J. A., Verma, N. (2005). Promoting work in public housing: The effectiveness of jobs-plus. Retrieved from http://www.mdrc.org/publication/promoting-work-public-housing HUD.GOV. (2014). Jobs-plus community revitalization initiative. Retrieved from http://portal.hud.gov/hudportal/HUD?src=/programdescription/jobsplus Joint Center for Housing Studies Harvard University. (2014). Americas rental housing-evolving market and needs: Rental housing assistance. Retrieved from http://www.jchs.harvard.edu/research National Coalition for the Homeless. (2009). Employment and homelessness. Retrieved from http://nationalhomeless.org/issues/economic-justice/ National Coalition for the Homeless. (2014). Restoring housing voucher funding. Retrieved from http://nationalhomeless.org/campaigns/restoring-housing-voucher-funding/ National Low Income Housing Coalition. (2014). Out of reach 2014: Twenty-five years later the housing crisis continues. National Low Income Housing Coalition, 248.Retrieved from: http://nlihc.org/oor/2014

The Potential Of Ecotourism In Malaysia Tourism Essay

The Potential Of Ecotourism In Malaysia Tourism Essay This research paper is focus on tourism industry (ecotourism) in Malaysia. The objective of this paper is to report on an empirical research study which investigated how to improve or develop the industry tourism (ecotourism) in Malaysia? Besides improvements, the important for this research is to concern about the contribution of the tourism industry on the Malaysia GDP. To understanding the natural sources that we owned and generate it to develop our country. Findings were from the analysis of data such as internet, newspaper, government data and source that prepared by other people. A regression model was developed as evidence to this. The literature on this aspect is limited. Thus, the research findings of this study are useful for future studies. This study also provides several recommendations for future research in this area. Introduction of tourism (ecotourism) Tourism is a relaxing activity for people to travel for recreational, leisure or business purposes. Based on the World Tourism Organization describe that tourists is people who travel to other places and stay in places outside their usual environment. According to World Travel and Tourism Council (WTTC), tourism has become one of the global largest industries nowadays. In other word mean that tourism has become a well-liked global leisure activity. In year 2009, Tourism industry has contributed 9.4% of world GDP into the economy, or equivalent of 5433.7 US billion dollars. There are a lot of people who traveling around the world time by time just to release tension or enjoy their lifetime or business purpose. Based on WTO, there were over 922 million international tourist arrivals in 2008, with a growth of 1.9% as compared to 2007. In 2008, international tourism receipts grew to US$944 billion (euro 642 billion), corresponding to an increase in real terms of 1.8%. Furthermore, real G DP growth is expected to growth in average 4.4% over the coming ten years. In the other hand, tourism economy has provided a total 235 million jobs in the worldwide. However, in the beginning of June 2008, international travel demand suffered a strong slowdown, with growth in international tourism arrivals worldwide falling to 2% during the boreal summer months. This negative trend become strong during 2009, worsen in some countries due to the outbreak of the H1N1 influenza virus, resulting in a worldwide decline of 4% in 2009 to 880 million international tourists arrivals, and an estimated 6% decline in international tourism receipts. The country that hit badly such as Mexico, experienced outbreaks of respiratory illness and enlarged reports of patients with influenza-like illness (ILI) in several areas of the country. Based on our tourism ministry Dr. Ng Yen Yen said that during that serious epidemic period, it unaffected our tourism sectors but further increase our tourist arrival. We can see that Malaysia is still attracting the tourist although there is happening the epidemic. This is also because our epidemic is still under control which me an our country less affected by H1N1, this caused to the people who favor on tour shift their planning to other more safety countries such as Malaysia. In Malaysia, travel and tourism industrys share of GDP has rise from 8.6%, worth RM8.02 billion in year 1988 to 14.1% of GDP, worth RM94.6 billion in years 2009. While travel and tourism direct industry (included transport, accommodations, food and beverages and etc.) has brought a total income of RM36.8 billions in year 2009, or 5.5% of GDP. Besides that, tourism has created a total job opportunities of 1395700, or equivalent of 12.7% of total employment. As we know that Malaysia is one of the country which held in the tropical area on the earth. Malaysia is an amazing country with immeasurable large quantity of biodiversity. It is not surprising to find that 75 percent of Malaysias land area is remains forested, with 60 percent virgin rainforest that unchanged for over millions years. The country is presented with numerous natural attractions such as amazing and diverse flora and fauna (refflesia, orang utan), white sandy beaches, exotic marine aqua life (Pulau Sipadan, Pulau Matak ing), dense rainforests(Taman Negara) and the oldest and largest caves in the world (Deer cave). To sharing of the mysteries in Malaysia, one of the twelve mega-biologically diverse countries in the world, which boasts at least 15,000 species of flowering plants, 286 species of mammals, 150,000 species of invertebrates, and 4,000 species of fishes in addition to the countless micro-organisms. Experience a huge range of outdoor activities, such as caving, hiking, jungle trekking, snorkeling, rock climbing, diving, river cruising and much more. Experienced outdoor professionals, who are well ready with the latest gear, can guide you through all of these activities. If you are looking for rich and exotic ecotourism experiences in balmy tropical weather, the time is now, the place is Malaysia. This made Malaysia owned the potential to develop the ecotourism to growth up the economy furthermore can introduce Malaysia to other countries. To let others learn more about the natural better than keep reliance in the industrial sector to boost up the GDP. The widespread interest in ecotourism among tourism players is due to its direct linkage to the greater prospects for sound and sustainable tourism development with strong possibilities for appropriate local participation and shared responsibility for preserving the environment, cultural heritage and peoples way of life. It is needed everyone to responsibility to protect our natural environment well. Research Problem As we know that Malaysia is a tropical forest country that rich with the natural sources flora and fauna, white sandy beaches, exotic marine aqua life, dense rainforest and the oldest and largest caves in the world. Therefore we should introduce it to foreign country so that it can attract the foreign tourist to our country. But the problem is does it really known by other countries? What should we do to improve our natural sources to attract the tourist? What are the factors that influence the total number of tourist to Malaysia? Besides, how we going to develop it, so that it can more known by other counties tourists? However it is needed a sustainable develop to prevent it get harm to the biodiversity. And since we know that when there is a lot of tourist to our country sure it will generate capital flow into our country and increase our GDP. Therefore it is needed to understand the potential and how to attract tourists to generate our country income. Research Question What did the government do to develop the tourism industry? Does it have the potential to attract the foreign tourists? How to improve our ecotourism facilities and services? What are the strategies to attract more tourists to visit Malaysia? Research Objective To realize the important of tourism industry. To analyze the potential of tropical country that rich with immeasurable large quantity of biodiversity. To examine what initiative will be taken by the government. To analyze the contribution of tourism in our GDP. Literature Review http://www.apo-tokyo.org/gp/e_publi/gplinkeco/17chapter15.pdf Mohammed Mohd. Daud, (n.d.) with his conference article The Ecotourism Develop In Malaysia mention that the services sector including the tourism industry, is the major revenue as well as the largest contributor to Malaysias Gross Domestic Product (GDP) at 46% in 1999. He specified that the tourism is a growing sector and gaining importance in the Malaysian economy. Besides, due to the existing legal requirements and the economic development strategy, the promotion of tourism and ecotourism activities in Malaysia involves a number of institutions and also including the statutory body Tourism Malaysia to involve in marketing and promoting tourism product. Considering that the ecotourism objective such as the National Parks and wildlife sanctuaries are often located in distant places, but the government would provide basic infrastructure facilities such as roads, jetties and some amenities. Furthermore, the government is also supporting ecotourism development by means of sponsoring th e cost of technical consultancy work on particular ecotourism destinations. For case study in this article mention that although the Kinabatangan Wildlife Safari has not matured yet in developing, it is already showing its potential in becoming a successful ecotourism destination where preservation of natural resources with sustainable development. It involves all parties such as the government, private sector, local communities and NGOs work together in a partnership to protect the priceless natural asset by translating business opportunities into maintenance benefits. The purpose of this study is to calculate tourisms contribution through deriving multipliers in terms of output, income, employment, value added, and import for Malaysian economy. Based on this study, they found that, tourism sector have been generated employment which is 174 full-time employee for every Ringgit of tourist expenditure. According to researcher, entertainment sector is most important sector that generated tourism income followed by accommodation and food beverages. Malaysian tourism industry not only playing an important role for generating output, income, employment, value-added, and import but also creates spillover effects on other tourism related sectors of the economy. However, based on the analysis of this paper, it is obvious that tourism industry is contributing significantly to the Malaysian economy in terms of generating output, income, employment, and value-added. http://www.google.com.my/#hl=ensource=hpbiw=1189bih=544q=DEVELOPMENT+OF+ECO-TOURISM+IN+TRIBAL+REGIONS+OF+ORISSA%3A+POTENTIAL+AND+RECOMMENDATIONSrlz=1R2PPSU_enMY368aq=faqi=aql=oq=gs_rfai=fp=42cdcfe0f1684f63 Based on the Nilakantha Panigrahi research paper DEVELOPMENT OF ECO-TOURISM IN TRIBAL REGIONS OF ORISSA: POTENTIAL AND RECOMMENDATIONS had mention about the wealth in being tourism of the Orissa region in eastern India. He said that with the well develop in the ecotourism will generate some income for the state. Tourism is identifying as an industry in Orissa in generate the income from the foreign tourists because that place seem to have different type of attractive onwards the tourists especially the countless temples of Orissa scattered at the state. The attractiveness is that the state owned 79 heritage sites in Orissa which protected by Archaeological Survey of India. Western Orissa is known by a small temple town, besides particularly of the western Orissa have the streams and forests which show the natural beauty of Harisankar in Bolangir and Nrusinghanath in Balangir. Furthermore, Kalahandi area is endowed with the wealth of forests, for example existence of a rare species of black tiger, with a natural waterfall at Rabandar, and a host of temples situated at the hilltops of Bhawanipatna. Nevertheless, the concept of museum is also being established by government for collected and displaying those artifacts by following the types of it. The record from 1990 until 1998 with the attraction of tourists is 86.58% in domestic and 11.50% for foreign tourists. This can be proved that the well known of domestic people and unrealized in the potential of the place as being a tourism destination for foreign tourists because of poor developing that place. However the tourist arrival show that the increasing trend from 1990 until 1997 but dropping in 1997-1999 due to the Asian financial crisis and then increase again in 1999 to 2000. Due to the Orissa heritage place, natural environment with flora and fauna it can be the successful destination for tourists. The reason that it cannot attract more is because of poor developing by government as a tourism destination from an ecological and cultural point of view. http://www.uea.ac.uk/env/cserge/pub/wp/gec/gec_1995_30.pdf. From the TOURISM AND SUSTAINABILITY IN ENVIRONMENTALLY FRAGILE AREAS: CASE STUDIES FROM THE MALDIVES AND NEPAL research by Katrina Brown,R. Kerry Turner, Hala Hameed and Ian Bateman had said that Maldives and Nepal is a country which enrich with natural resources such as reefs, beaches, and mountains especially the most highest mountain in the world Everest are attract many tourists to there. The amount of trekkers to Nepalese Himalaya grew by 25 percent per annum over the period 1985-1988. Furthermore, Maldives tourism visitors have increased from a total of less than 1000 per annum in 1972 to 178,000 in 1991. As we can see that the amount of tourist is increasing lead by globalization. It makes people able to move across to other countries. In analyzing the Maldives in 1991, total of tourists had increase to over 178,000 tourists. The annual rate is exceeds 30 percent for this period and this show that it stand at over 1.7 million. The total receipts are achieving 94 million in 19 91 if compare to 1981 is just 15 million. However for Nepal, the data said that is just only 6179 tourists in 1962 but it change to a huge amount in almost 300,000 in 1991. This can show that the attracting to Nepal is increasing rapidly and with majority tourists came for the nature. This can be see that the successfulness of the ecotourism such as mountain or jungle trekking, jungle safaris, river rafting or ethnic tourism in Nepal. Both study also show that more tourists were came toward their country by enjoying the nature environment. Research Hypothesis By referring to the literature reviews mentioned, we are able to form 2 hypotheses that measure the growth of tourism sector that accelerated the industrialization process. The first hypothesis model formed state that the contribution of tourism sector towards the Gross Domestic Product (GDP) is influence by the foreign and domestic tourists and the number of projects approved by tourism department. Hence, the function below is formed:. GDP = f (tourists) However, the second hypothesis model formed state that the contribution of tourists towards the tourism is influence by the number of projects approved by tourism department. Hence, the function below is formed: Tourism = f (tourism department) Methodology There are a few methods which can be used in order to search and gather the information that we needed such as by gathering the information from the internet. But mostly all data are collected through the secondary data. Based on my title which focuses on the ecotourism, I am referring to the news article which published by The Star, beside we were gone through the government website to get the current news to get the tourism issues, activities, government gazette and also the government statistical data. Those articles that related with my topic in internet also can be using as reference especially those research paper done passed researcher. Furthermore we compare country between countries in tourism performance. Analysis http://www.tourism.gov.my/corporate/research.asp?page=facts_figures As we can see that the tourists arrival to Malaysia has increase year by year. We know that 1997 is happened Asian financial crisis the following is 2008-2009 global financial crises with epidemic of H1N1 together. However it does not give much impact on our tourism but further increase our percentage of tourists arrival. If we compare the amount of tourist in year 1998 with 5.5 million and 2009 with 23.6 million it is already 4.3 times than amount in 1998. http://www.nationmaster.com/graph/eco_tou_arr-economy-tourist-arrivalsint=-1 For the data show above which clearly stated that the ranking of Malaysia is in 19th in the world ranking. This can be proved that we still can develop it well to get higher rank in the list so that we can generate more income through tourism. Especially for the 10th Malaysia Plan is planning to improve the countrys position on the global tourism stage and become one of the top ten countries in the world in terms of tourism receipts by 2015. http://www.epu.gov.my/html/themes/epu/images/common/pdf/rmk/rmk2/rancangan%20malaysia%20kedua%20-%20chapter%2011.pdf http://www.epu.gov.my/html/themes/epu/images/common/pdf/buku%20rm%20ke%207%20-%20chapter%2016.pdf http://www.epu.gov.my/html/themes/epu/images/common/pdf/8th_msia_plan_c15_cont.pdf Based on the data above, we can see that during the period between 1960 until 1970, the employment is significant show that tourism is just contribute a little on economy only. For year 1965 is only contributed 287000 for employment (employment in hotel is 2700 in 1965), however for year 1970 it is slightly increase to become 340000 of employment (employment in hotel is reached 8000 in 1970) which contributed by the tourism. Furthermore, year 1975 tourism is only contributing 419000 employments. If we look seriously beginning from 1990, the employment is contribute a lot by the tourism in hotel industries, however hotel industries is just one of the part from the contribution of tourism, we can see clearly that it is quite potential in develop it. Based on the data show that the there is an increasing trend on employment which generate by the increasing in number of hotel, it can be show beginning from 1990 which is generated 39961 employments by 989 hotels, 1995 generated 67214 empl oyments by 1220 hotels, 2000 generated 78671 employments by 1492 hotels and for year 2005 it generated 79603 employments by 1541 hotels. The opportunities in employment contributed by tourism are determined to achieve 1217000 thereby contributing 11.6% of total employment in year 2007. And the contribution of the Travel Tourism economy to employment is 1,331,000 jobs in 2010 (Quarter 2). http://www.economywatch.com/world-industries/tourism/malaysia.html http://www.nationsencyclopedia.com/economies/Asia-and-the-Pacific/Malaysia.html http://www.scribd.com/doc/29692549/Impacts-of-Tourism-in-Malaysia http://docs.google.com/viewer?a=vq=cache:ai8aqxFRL2QJ:www.undp.org.my/uploads/UNDP_SME_Publication.pdf+graph+for+small+medium+industries+malaysiahl=engl=mypid=blsrcid=ADGEESixA75njhH_Yr4tgc4hpxAgfZYVgdeziqYg3nRtfCmVjUzHa1znOVM4b1Jpat-Y-LCTbLA5FNZKfD_5DHcCls8DAhtjBaunNOxuhyPF5VtvYCGztXMQhPJXCSZe7rFklzGswUg6sig=AHIEtbTsqG5MieCX3egU2hgFoAp-fKdayw http://books.google.com.my/books?id=C_8BctkNCBoCpg=PA38lpg=PA38dq=small+medium+industries+for+tourism+malaysiasource=blots=0-otW5zvRWsig=wnvDlXlKoKcGABqV-ebXpikkSzQhl=enei=BKuyTMKvI8WPcdiHheoCsa=Xoi=book_resultct=resultresnum=5ved=0CCMQ6AEwBDgU#v=onepageq=small%20medium%20industries%20for%20tourism%20malaysiaf=false http://ww2.publicbank.com.my/cnt_review46.html Government action By the way it is needed for government action in supporting the tourism sector, without government implementation of policy or action in develop the tourism it is impossible for the tourism to growth itself. To attract more foreign tourists, government is need to create some policy to strengthening the tourism, furthermore it government spending is also important so that the project that government planning can be successful to achieve. There is some action by the government in above such as: 1. VISIT MALAYSIA YEAR 2007 Tourism industry of Malaysia. Retrieved on October 12,2010 from http://www.thefinancialexpress-bd.com/2007/08/31/9636.html This year, Malaysias focus will be on the Visit Malaysia Year (VMY) 2007, was is aimed at aggressively promoting Malaysia, increasing 4 tourist arrivals, as well as encouraging domestic tourism among Malaysians. Coincidentally, 2007 is also the year of Malaysias 50th independence. As such, the Visit Malaysia Year campaign is a timely event to celebrate Malaysias golden jubilee. It is an occasion to rejoice and to share with the world the unique qualities and virtues that have shaped Malaysia to be the country that it is today. The VMY 2007 campaign is expected to raise the awareness of foreign tourists to enable them to plan their holidays in Malaysia. For VMY 2007, the country has set a target to attract 20.1 million tourists.Overall, there are over 240 events, of which, 50 being major events and 5 as international mega events. All these events are presented in `One Golden Celebration`. A celebration that brings Malaysia to the world, and the world to Malaysia. The first event of the year was the Visit Malaysia Year Grand Launch on 6 January by the Honourable Prime Minister of Malaysia in the presence 500 international media and trade representatives from all over the world. Highlight of the Grand Launch was the unveiling of the Eye on Malaysia, which is a 60-metre Ferris Wheel followed by the Flora Fest Parade, a spectacular display of floats dressed in all kinds of flowers found in Malaysia.The other mega events include the Malaysian International Aerospace Adventure, the International Fireworks Display, the Malaysian International Tattoo and the KL International Buskers Festival. 2. Malaysia My Second Home Programme Malaysia My Second Home Programme .Retrieved on October 12, 2010 from http://www.mm2h.gov.my/ Malaysia My Second Home Programme is promoted by the Government of Malaysia to allow foreigners who fulfill certain criteria, to stay in Malaysia for as long as possible on a multiple-entry social visit pass. The Social Visit Pass is initially for a period of ten (10) years, and is renewable. It is open to citizens of countries recognised by Malaysia, regardless of race, religion, gender or age. The programme allows applicants to bring with them their spouses, parents and children. Foreign spouses of Malaysians and expatriates who wish to retire in Malaysia after expiry of their Employment Passes are also eligible to apply to stay in Malaysia on this programme. Applicants are allowed to bring their spouses, unmarried children below the age of 21 and parents above the age of 60 as dependants. 3. One Malaysia-Endless Experience Tourism Malaysia launches One Malaysia-Endless Experience campaign in New Delhi. Retrieved on October 12, 2010 from http://blog.drngyenyen.com/?p=412 The campaign was launched by Dato Sri Dr Ng Yen Yen, Tourism Minister, Malaysia in New Delhi. The packages have been made available to Indian travellers travelling to Kuala Lumpur, and other tourism destinations in Malaysia from five major Indian cities Delhi, Mumbai, Chennai, Bengaluru and Hyderabad. The package is being offered by Tourism Malaysia in partnership with Malaysia Airlines and Malaysian hospitality partners. As per the package, Indian travellers can avail a four-day/three-night package tour to Kuala Lumpur for Rs 17,000, comprising return airfare and accommodation. The travellers can also travel beyond Kuala Lumpur to destinations like Langkawi, Penang, Kota Kinabalu, Kuching, etc. for Rs 19,500 from five Indian cities. Through this promotional drive Tourism Malaysia is expecting to further enhance the sale of these destinations and products across all travel segments from India including ones like G3A (Golden 3rd Age); SSS (Super Smart Shoppers) and FET (Family Enrichment Tourism). 4. FABULOUS FOOD 1MALAYSIA FOOD TRAIL 2009 Ministry of Tourism Launches Fabulous Food 1 Malaysia Food Trail 2009 Booklet- The Route To The Best Food in Malaysia. Retrieved on October 12, 2010 from http://www.tourismmalaysia.gov.my/corporate/mediacentre.asp?page=news_desknews_id=468 The main objective for the Ministry to produce the Fabulous Food 1Malaysia Food Trail 2009 booklet, a brainchild of YB Dato Dr. Sri Ng, to harness upon the attractions in the food sector and entrench them as outstanding products of Malaysias food tourism. The Fabulous Food 1Malaysia Food Trail 2009 booklet features 10 Best entries shortlisted out of the total 120 listings of restaurants, delicatessens and hawker stalls from the respective categories of the Nasi Lemak, Laksa and Meat Bone Tea. Among others, the listings were based on the quality of food, customer service and cleanliness. Since the launch of the website, over 25,658 fellow Malaysians and global foodies have joined the very tantalizing quest to investigate the rich diversity of Malaysian local food varieties frequented by patrons of all social levels who in turn recommended their findings in the website. 5. http://thestar.com.my/news/story.asp?file=/2009/10/24/budget2010/4968158sec=budget2010. October 12 Based on the news from The Star on Saturday October 24, 2009 reported that by the way of aggressive and innovative measures to attract FDI, our country government will spending RM899mil in 2010 for the tourism industry. The Main planned to be implemented is including attracting more tourists from Britain, Japan, South Korea, Middle East, India and China to participate in the Malaysia My Second Home programme. However, attraction will be successful by upgrading the quality of infrastructure in tourism centers throughout the country, this is the most important such as ecotourism development and upgrading homestay facilities; and ensuring front liners are locals. Recommendation Recommendation to better improve the tourism industry to known by others country and attraction foreign tourist to generate our GDP will be identified after the full research has been completed. The Ecotourism Development in Malaysia. Retrieved on October 12,2010 from http://www.apo-tokyo.org/gp/e_publi/gplinkeco/17chapter15.pdf There are such ways to improve Malaysia ecotourism. As we know, we have many ecotourism place included Wildlife Protection Act, the National Park Act, the National Forestry Act, the Fisheries Act and the State Park Enactment (Pahang). These protected areas are gazetted under the various federal and state. The Department of Wildlife and National Parks, the Forestry Department, the Fisheries Department and the various State Parks authorities have been responsible for managed these place. First ways is ours tourism and travel agencies should be more creative to promoted ecotourism to attract more foreign tourist because government give many incentives to them. Creative means travel agencies should provide more packages for student, family, group and others. These packages will attract more tourists to visit Malaysia also attract local tourist. Local tourist actually more demand than foreign tourist because local tourists want different experience in the place they visit. Travel and tours agency also should use internet reservation to get more people use their services. Next, government should provide more facilities in the ecotourism area and to go there. For example, access roads, jetties and some amenities. Every year government give budget to improve our transportation systems. For instance, government upgrading of Jalan Kuching-Sibu from Simpang Julau to Sibu Airport Interchange Phase I of the cost of RM176.5 million and the upgrading of Jalan Kuching-Sibu from Simpang Julau to Sibu Airport Interchange Phase II (RM10.3 million). Besides, governments have been providing funds to develop infrastructure facilities at various ecotourism destinations and RM 10 million was allocated between 1996 and 2000 to implement five ecotourism projects as pioneers The other ways is this effort from government must support by local people and private sector. So the implementation will be easy and more successfully. Private sector should provide some funds, services and technical consultancy to help Malaysias government to attract more tourists local and foreign. Local communities can contribute to the employment, protecting the environment and shows a good behaviour.